The only Irish store closed a few weeks ago.
Order by newest oldest recommendations. Show 25 25 50 All. Threads collapsed expanded unthreaded. Loading comments… Trouble loading? American Apparel's UK business goes into administration. American Apparel files for bankruptcy. Controversial clothing chain infamous for sexualised images and misbehaviour of founder Dov Charney cuts deal with lenders.
The US retailer broke new ground when it first hit the British high street, but its edginess and internet porn aesthetic ended up tarnishing its image. American Apparel granted a restraining order against founder Dov Charney.
From sleaze to sloth: Posted in American Apparel on September 13, — United states Apparel made a title for itself over the years through conflict: Among the photos was extracted from behind the model, along with her buttocks noticeable. Inside UK, the Advertising guidelines Authority ASA upholds the marketing code on marketing product on brand websites also paid-for digital marketing and advertising.
This product picture sparked a complaint challenging that the image ended up being "irresponsible and unpleasant" as it portrayed a "sexualized" image of a model which looked under years-old. The ASA upheld the issue from the grounds your model had a "youthful look" which the woman appearance and pose had been likely to be interpreted as intimate in the wild and may seem to sexualize a young child.
It concluded the advertisement had been irresponsible and likely to trigger really serious offense. The regulator informed American Apparel assuring future advertisements cannot feature photos that inappropriately sexualize women, or images which were very likely to trigger serious offense. With its defense, United states Apparel said the model shown ended up being years-old. The merchant included your advertising simply depicted the marketed product from numerous perspectives, one of including a picture regarding the thong component of the bodysuit, that was therefore consistent with the requirements held by similar advertisements on its website.
This isn't the first time United states Apparel was rapped by the ASA for adverts that may actually sexualize younger hunting designs.
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